{"id":1768,"date":"2024-12-18T08:30:18","date_gmt":"2024-12-18T07:30:18","guid":{"rendered":"https:\/\/gimmersta.com\/?page_id=1768"},"modified":"2025-05-07T11:36:24","modified_gmt":"2025-05-07T09:36:24","slug":"press","status":"publish","type":"page","link":"https:\/\/gimmersta.com\/en\/press\/","title":{"rendered":"Press"},"content":{"rendered":"
\n
\"\"<\/figure>\n<\/div>\n
\n
<\/div>\n\n\n\n

Gimmersta Wallpaper, a global leader in premium wallpapers, invites Priveq as a new minority shareholder<\/h1>\n\n\n\n

Gimmersta Wallpaper, a rapidly growing, and innovative, digital-first player in premium wallpapers, welcomes Priveq as a new minority shareholder to further accelerate its successful growth journey. Irene and Christofer Gimmersta, the founders who have transformed the company into a global leader, will continue as the majority owners of Gimmersta Wallpaper. <\/strong><\/p>\n\n\n\n

Gimmersta Wallpaper successfully manages its four prominent brands: Rebel Walls, Sandberg Wallpaper, Happywall, and the newly integrated Hovia. Through creative design, high-quality manufacturing, and a strong digital presence, the company has carved out a unique position in the market, demonstrating strong organic growth with solid profitability. Gimmersta Wallpaper’s innovative business model has already established the company as a global leader, with sales conducted online in over 100 countries, complemented by an extensive network of retailers, interior designers, and architects. <\/p>\n\n\n\n

The group was founded in 2012 by Irene and Christofer Gimmersta with the launch of Rebel Walls, a premium brand specializing in digitally printed wallpapers, alongside the acquisition of the Sandberg Wallpaper. Since then, the portfolio has expanded to include Happywall and in June 2024 the British brand Hovia, both of which have been successfully integrated into the business model. A portfolio of brands that embodies both tradition and innovation. <\/p>\n\n\n\n

\u201cWe look forward to partnering with Priveq to accelerate our growth and further strengthen our market position. With our strong brand portfolio, we are now well positioned to take the next step in our journey, with Priveq bringing both capital and expertise in developing international growth companies, organically and through acquisitions. Our goal is to become the market leader in the premium segment, with the aim of a future IPO when market conditions and growth align\u201d <\/em>, says Irene Gimmersta, CEO and founder of Gimmersta.<\/p>\n\n\n\n

\u201cWe are impressed by how Gimmersta has quickly established itself as an international player and laid a strong foundation for continued growth through a vertically integrated and scalable business model, built on premium brands and digitized production and sales. We look forward to partnering with the founders and employees to support the company\u2019s further development and growth\u201d <\/em>, says Maria Perez Hultstr\u00f6m, Partner and Investment Manager at Priveq.<\/p>\n\n\n\n

\"\"
Irene Gimmersta, VD Gimmersta Wallpaper, and Christofer Gimmersta, Vice VD<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

About Gimmersta Wallpaper<\/h2>\n\n\n\n

Gimmersta Wallpaper is a Swedish wallpaper company managing the premium brands Rebel Walls, Sandberg Wallpaper, Happywall, and Hovia. With its design studio and production facilities in Bor\u00e5s and Liverpool, the company offers a wide range of designs and the option to create bespoke wallpapers. The majority of wallpapers are produced on demand, minimizing waste, overproduction, and environmental impact, while providing customers with tailored solutions of the highest quality. <\/p>\n\n\n\n

The company group has grown by 300% over the past three years and currently generates over 340 MSEK in revenue, with 80 employees. Sales are conducted online as well as through retailers, interior designers, and architects. Sales are conducted globally through digital channels, as well as via a strong network of retailers, interior designers, and architects. Gimmersta Wallpaper is a prominent representative of Swedish design and innovation in the international wallpaper market. <\/p>\n\n\n\n

About Priveq<\/h2>\n\n\n\n

Priveq has invested in profitable growth companies for over 40 years. he business idea is to create value through long-term investments and active ownership in unlisted growth companies. Priveq has managed over 8 BSEK to date and, together with its employees, executed 137 investments and led 29 portfolio companies to an IPO. The current portfolio consists of 15 companies, with a combined turnover of approximately 6 BSEK and around 2,000 employees. Examples of current portfolio companies include Boxflow, Frontit, FrostPharma, Industri-Matematik, and Lamiflex. Priveq is primarily backed by several long-term, institutional pension managers in the Nordic region and Europe.<\/p>\n\n\n\n

For additional information, visit www.priveq.se<\/a>.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Gimmersta Wallpaper, a global leader in premium wallpapers, invites Priveq as a new minority shareholder Gimmersta Wallpaper, a rapidly growing, […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-1768","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPress Releases & News - Gimmersta Wallpaper<\/title>\n<meta name=\"description\" content=\"Discover the latest news from Gimmersta Wallpaper. Keep up to date with our brand, our collections, and future plans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gimmersta.com\/en\/press\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press Releases & News - Gimmersta Wallpaper\" \/>\n<meta property=\"og:description\" content=\"Discover the latest news from Gimmersta Wallpaper. Keep up to date with our brand, our collections, and future plans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gimmersta.com\/en\/press\/\" \/>\n<meta property=\"og:site_name\" content=\"Gimmersta Wallpaper Company\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-07T09:36:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gimmersta.com\/wp-content\/uploads\/GW-2000x600-–-4-1-1920x576.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gimmersta.com\/en\/press\/\",\"url\":\"https:\/\/gimmersta.com\/en\/press\/\",\"name\":\"Press Releases & News - Gimmersta Wallpaper\",\"isPartOf\":{\"@id\":\"https:\/\/gimmersta.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gimmersta.com\/en\/press\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gimmersta.com\/en\/press\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gimmersta.com\/wp-content\/uploads\/GW-2000x600-–-4-1-1920x576.jpg\",\"datePublished\":\"2024-12-18T07:30:18+00:00\",\"dateModified\":\"2025-05-07T09:36:24+00:00\",\"description\":\"Discover the latest news from Gimmersta Wallpaper. Keep up to date with our brand, our collections, and future plans.\",\"breadcrumb\":{\"@id\":\"https:\/\/gimmersta.com\/en\/press\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gimmersta.com\/en\/press\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gimmersta.com\/en\/press\/#primaryimage\",\"url\":\"https:\/\/gimmersta.com\/wp-content\/uploads\/GW-2000x600-–-4-1-1920x576.jpg\",\"contentUrl\":\"https:\/\/gimmersta.com\/wp-content\/uploads\/GW-2000x600-–-4-1-1920x576.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gimmersta.com\/en\/press\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\/\/gimmersta.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gimmersta.com\/#website\",\"url\":\"https:\/\/gimmersta.com\/\",\"name\":\"Gimmersta Wallpaper Company\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/gimmersta.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gimmersta.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gimmersta.com\/#organization\",\"name\":\"Gimmersta Wallpaper Company\",\"url\":\"https:\/\/gimmersta.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gimmersta.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gimmersta.com\/wp-content\/uploads\/2023\/11\/GimmerstaWallpaper_logo.svg\",\"contentUrl\":\"https:\/\/gimmersta.com\/wp-content\/uploads\/2023\/11\/GimmerstaWallpaper_logo.svg\",\"width\":302,\"height\":188,\"caption\":\"Gimmersta Wallpaper Company\"},\"image\":{\"@id\":\"https:\/\/gimmersta.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Press Releases & News - Gimmersta Wallpaper","description":"Discover the latest news from Gimmersta Wallpaper. Keep up to date with our brand, our collections, and future plans.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gimmersta.com\/en\/press\/","og_locale":"en_US","og_type":"article","og_title":"Press Releases & News - Gimmersta Wallpaper","og_description":"Discover the latest news from Gimmersta Wallpaper. Keep up to date with our brand, our collections, and future plans.","og_url":"https:\/\/gimmersta.com\/en\/press\/","og_site_name":"Gimmersta Wallpaper Company","article_modified_time":"2025-05-07T09:36:24+00:00","og_image":[{"url":"https:\/\/gimmersta.com\/wp-content\/uploads\/GW-2000x600-–-4-1-1920x576.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gimmersta.com\/en\/press\/","url":"https:\/\/gimmersta.com\/en\/press\/","name":"Press Releases & News - Gimmersta Wallpaper","isPartOf":{"@id":"https:\/\/gimmersta.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gimmersta.com\/en\/press\/#primaryimage"},"image":{"@id":"https:\/\/gimmersta.com\/en\/press\/#primaryimage"},"thumbnailUrl":"https:\/\/gimmersta.com\/wp-content\/uploads\/GW-2000x600-–-4-1-1920x576.jpg","datePublished":"2024-12-18T07:30:18+00:00","dateModified":"2025-05-07T09:36:24+00:00","description":"Discover the latest news from Gimmersta Wallpaper. Keep up to date with our brand, our collections, and future plans.","breadcrumb":{"@id":"https:\/\/gimmersta.com\/en\/press\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gimmersta.com\/en\/press\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gimmersta.com\/en\/press\/#primaryimage","url":"https:\/\/gimmersta.com\/wp-content\/uploads\/GW-2000x600-–-4-1-1920x576.jpg","contentUrl":"https:\/\/gimmersta.com\/wp-content\/uploads\/GW-2000x600-–-4-1-1920x576.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/gimmersta.com\/en\/press\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/gimmersta.com\/en\/"},{"@type":"ListItem","position":2,"name":"Press"}]},{"@type":"WebSite","@id":"https:\/\/gimmersta.com\/#website","url":"https:\/\/gimmersta.com\/","name":"Gimmersta Wallpaper Company","description":"","publisher":{"@id":"https:\/\/gimmersta.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gimmersta.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gimmersta.com\/#organization","name":"Gimmersta Wallpaper Company","url":"https:\/\/gimmersta.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gimmersta.com\/#\/schema\/logo\/image\/","url":"https:\/\/gimmersta.com\/wp-content\/uploads\/2023\/11\/GimmerstaWallpaper_logo.svg","contentUrl":"https:\/\/gimmersta.com\/wp-content\/uploads\/2023\/11\/GimmerstaWallpaper_logo.svg","width":302,"height":188,"caption":"Gimmersta Wallpaper Company"},"image":{"@id":"https:\/\/gimmersta.com\/#\/schema\/logo\/image\/"}}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"smartphone-1x-w640":false,"smartphone-1x-w768":false,"tablet-w1024":false,"smartphone-2x-w1280":false,"laptop-w1366":false,"tablet-portrait-w1600":false,"desktop-hd-w1920":false,"desktop-ultrahd-w2560":false,"bildspel-1x-w640":false,"bildspel-1x-w768":false,"bildspel-w1024":false,"bildspel-2x-w1280":false,"bildspel-w1366":false,"bildspel-w1600":false,"bildspel-w1920":false,"bildspel-w2560":false},"uagb_author_info":{"display_name":"Johan L","author_link":"https:\/\/gimmersta.com\/en\/author\/johan-l\/"},"uagb_comment_info":0,"uagb_excerpt":"Gimmersta Wallpaper, a global leader in premium wallpapers, invites Priveq as a new minority shareholder Gimmersta Wallpaper, a rapidly growing, […]","publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/gimmersta.com\/en\/wp-json\/wp\/v2\/pages\/1768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gimmersta.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gimmersta.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gimmersta.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/gimmersta.com\/en\/wp-json\/wp\/v2\/comments?post=1768"}],"version-history":[{"count":19,"href":"https:\/\/gimmersta.com\/en\/wp-json\/wp\/v2\/pages\/1768\/revisions"}],"predecessor-version":[{"id":1821,"href":"https:\/\/gimmersta.com\/en\/wp-json\/wp\/v2\/pages\/1768\/revisions\/1821"}],"wp:attachment":[{"href":"https:\/\/gimmersta.com\/en\/wp-json\/wp\/v2\/media?parent=1768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}