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Our brands

We design, manufacture and sell premium wallpapers to consumers and companies in over 50 countries through our Rebel Walls, Sandberg Wallpaper and HappyWall brands. We sell online and have a global partner network of retailers, interior designers and distributors. We sell online and have a global partner network of retailers, interior designers and distributors.

Sandberg Wallpaper - Pine

Our story begins with Grandpa Folke who in 1925 started as an errand boy in a wallpaper shop at the age of 17. Today, the group is run by the third generation.

We value crafts manship and good quality and our goals are always long-term. Sustainability is not a trend for us, it is a way of life and we respect our heritage, but we are driven by innovation. We know that it is our employees, partners and customers who together make it possible to create beautiful walls.

Rebel Walls - Stripes

Our stories

Our vision is to create places to long for.